Adobe Summit 2024 Reveals: Everything That Matters For Your Business
This year’s Adobe Summit focused on content experience management (CXM) — numerous innovative ideas and valuable insights were shared. Here are key takeaways that we believe have the potential to transform the industry.
- Adobe Commerce Storefront has arrived
Edge Delivery Services, Commerce Dropins, and Content Blocks are now combined to create faster shops on the web.
2. Adobe has given legs to its AI assistant
Instead of staying in the single app, Adobe has given this virtual assistant legs to run across the solutions within the Experience Platform.
3. Bringing data into the Adobe environment just got easier
Adobe’s new Federated Audience Composition solution makes enterprise data actionable to augment real-time customer journeys.
4. The new Adobe GenStudio reimagines the content supply chain
It uses five “key building blocks” with GenAI — workflow and planning, creation and production, asset management, delivery and activation, and insights and reporting.
5. B2B businesses may now benefit from Adobe Journey Optimizer
Adobe has taken Journey Optimizer into the B2B market, equipping cross-functional teams with a unified view of buying groups in customer accounts — and much more.
Click on the link to learn more about our Adobe Summit 2024 experience.