I thought this article was riddled with sarcasm until I realised it wasn’t. Being based in Sydney, my purchases are covered by by Australian Consumer Law. This usually goes above and beyond most warranties. But when things go wrong outside the manufacturer's warranty, most have to walk into the store of purchase with a strong excuse and showing them the Australian Consumer Law and how they’re breaching it.
The majority of companies duck and hide. Apple is one of very few who publically doesn’t. They are very clear with this, to the point where they publish the consumer rights: https://www.apple.com/au/legal/statutory-warranty/
I’ve exercised this on numerous occasions. The most challenging of these was a 3 year old iPhone that was coming apart. Under their warranty, there would be a no questions asked replacement. Under Australian Consumer Law, this is no less than 24 months from purchase. However, goodwill typical extends beyond this. A simple “it shouldn’t do that” and replace on the spot is the normal Apple reply.
Meanwhile a similar experience with Samsung requires months of chasing and getting denied. Then sending complaints higher up, using Twitter and finally getting a repair instead of a replacement unit (within their rights to fix instead of replace).
I’d still rather deal with Apple where my products have had fewer issues, and extremely easy to deal with if failures arise than companies like Dell, HP or Samsung where failure rates in my experience have been higher, and support once failures occur well below par.