From 20% to 90%, why it’s much better to ask users of an app to signup on install.
Tobin Schwaiger-Hastanan
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This is an interesting dilemma, one on which my view as consumer is diametrically opposed to that as a marketer. Our experience resonates with the best practice described on this post: Ask for and incent signup at start but provide an option to skip signup for the aggressive “registrophobes”. More findings from our research can be found at http://gtm360.com/blog/2014/11/21/when-should-mobile-apps-ask-their-users-to-register/

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