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Guadalupe Miró
Guadalupe Miró

Guadalupe Miró

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From Situational Segmentation vs. Customer / Market Segmentation by Alan Klement

…e marketing that came before it, focus on situational segments and not customer or market segments. A situational segment is a collection of tangent jobs that someone wants to get done. In the ad someone easily watches a movie, gets the impulse for food, easily finds food near them, …

From 5 Tips For Writing A Job Story by Alan Klement

When a story adds forces, we can then design solutions which help reduce forces that push customers away from a product or feature and increase the forces that pull them towards a product or feature. In Amazon’s case, they could:

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Wireframes by Top UX Designers

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How to build a UX portfolio

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El foco en la boludez

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