AKA: What I learnt from interviewing Sarah Paiji Yoo, Co-Founder & CEO of Blueland for The Official Lean Startup Podcast.

I don’t usually enjoy work-related emails popping up on my watch while I’m on vacation. …


5 ways we learnt to grow faster by thinking slower

Experimentation is the defining virtue of Growth Marketing.

What sets growth marketers apart is the understanding that success does not come from having a god-given opinion that is smarter than everyone else’s.

Our success lies in our humility to recognize that we don’t actually know all the answers, and in our ability to apply the scientific process (Hypothesis…


Why candidates should embrace Product/Market Fit, and why startup employers should mid-career candidates.

I often meet mid-career professionals that want to switch from a corporate/enterprise career, to a career in startups. …


Professional swimmer pictured from inside a pool

And why this matters to your tech company

Many of us are inspired by the Olympics at the moment, but as both a specialist in tech innovation and also a swimming nerd, I took particular note of 19 year old American Olympic swimmer Lilly King’s races at the Rio 2016 Olympics last week.

In case you missed it…


How constraints free innovation

Earlier this week Ash Maurya wrote about How constraints create space for innovation. My interpretation is that when the options for exploration are limited, it creates more focus on the most important problem.

The challenge, of course, is identifying where to focus and more importantly what not to do. …


Appropriately startuppy pix courtesy of startupstockphotos.com

Should a Product Manager also do UX? Sure! But they must ensure they do the most critical element of their own job first.

Numerous articles have been published recently about the real role of the Product Manager, about the intersection of Product Management and UX, and whether in fact the two jobs are one and the same.

I’d like to weigh in here and say yes, they certainly should overlap, but not at…


Stop me if you’ve heard this before…

Every big brand and agency seems to want to act “like a startup.” But that doesn’t mean what they tell you it does.

If you work in the corporate or agency world, chances are that at some point in the last 5 years you’ve had to listen to someone telling you to “Act more like a startup,” “Think more like a startup,” or “BE more like a startup.”


If Unit Economics are critically important to a startup in 2016, but they change as a business grows, how can a startup test and prove Unit Economics before they scale up? Here are some practical suggestions inspired by my own experiences and that of others.

Image from Pablo by Buffer, Wisdom from Ice Cube.

Note: This is post 2 of a 2-part series. To recap what Unit Economics are and why they are so hot right now, click here to read the first post.

TL;DR:

Create a controlled simulation of all aspects of your supply and demand within a controlled market space.

Here are some…


So everyone is saying that proving sustainable Unit Economics is key to startup success in 2016. But if Unit Economics inevitably change as an operation increases in scale, how can a startup test and prove unit economics BEFORE they actually scale up? Here are some ideas.

What is this Unit Economics chat all about?

We’re in month #2…


Of everything I discovered when I first read The Lean Startup, Product/Market Fit is the concept that remains the most inspiring for me. But as 2016 unfurls, it seems to me that our definition of this notion needs a bit of a refresher. Here’s why…

Compared to some other concepts such as “MVP” that I first discovered through reading The Lean Startup, Product/Market Fit is much less famous outside of the startup scene.

But the purity of the notion led me to obsessively research more about what it means, and how companies use it. I…

Chris Guest

Chief Marketing &Growth Officer at Topology Eyewear :: @guesto

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