Why People Buy Things, and How to Make Consumers Fall in Love with Your Products
Amrit Richmond
804
*Saves to Evernote* ;)
This is a great, encyclopaedic overview of concerns for consumer products. What would you say is your one most important recommendation or insight within all this?
Would be cool to hear what one thing you learnt from entrepreneurial parents that you still think about in your work today?
Cheers. Chris.