Gufeng ZhouCalibrated MMM better predicts true ROASA simulation-based calibration experiment from the Robyn Public Hackathon 2022Mar 23, 20233Mar 23, 20233
Gufeng ZhouHitting ROAS target using Robyn’s budget allocatorDetails of the new “Target Efficiency” scenario in Robyn’s new budget allocator v3.10.1Mar 22, 20232Mar 22, 20232
Gufeng ZhouThe convergence of marginal ROAS in the budget allocation in RobynDetails of the new budget allocator in Robyn v3.10.0Mar 2, 20232Mar 2, 20232
Gufeng ZhouMore precision in MMM-experiment calibration with Robyn from Meta Marketing ScienceDetails of the new contextual calibration with immediate & carryover response in Robyn v3.8.Nov 24, 2022Nov 24, 2022