Calibrated MMM better predicts true ROASA simulation-based calibration experiment from the Robyn Public Hackathon 2022Mar 23, 2023A response icon3Mar 23, 2023A response icon3
Hitting ROAS target using Robyn’s budget allocatorDetails of the new “Target Efficiency” scenario in Robyn’s new budget allocator v3.10.1Mar 22, 2023A response icon2Mar 22, 2023A response icon2
The convergence of marginal ROAS in the budget allocation in RobynDetails of the new budget allocator in Robyn v3.10.0Mar 2, 2023A response icon2Mar 2, 2023A response icon2
More precision in MMM-experiment calibration with Robyn from Meta Marketing ScienceDetails of the new contextual calibration with immediate & carryover response in Robyn v3.8.Nov 24, 2022Nov 24, 2022