ILJOThe Creator’s Way of Thinking 27: Serve, Don’t Seduce“Don’t try to dazzle, but serve the other person.” This thought has been lingering in my mind all day, and it’s helping me sharpen the…7h ago7h ago
ILJOCopywriter in the UX Era 32: Kindness and WarmthI’ve always wondered where the lines between UX writing and copywriting really diverge. Yesterday, I came across a beautiful sentence that…8h ago8h ago
ILJOThe Creator’s Way of Thinking 26: The Agatha Christie ProjectAccording to a British television documentary aired in December 2005, a group of distinguished scientists undertook an intriguing study of…4d ago64d ago6
ILJOCopywriter in the UX Era 31: The Application of KnowledgeIt’s not knowledge itself that matters, but how you apply it. Just because someone knows a famous quote doesn’t mean they can live a life…4d ago4d ago
ILJOThe Creator’s Way of Thinking 25: Living in the Results of Your IdeasBefore I propose any idea, I first live inside the results of that idea.5d ago25d ago2
ILJOCopywriter in the UX Era 30: Embracing AmbiguityLet’s not rush to conclusions. Let’s try to endure the state of ambiguity for as long as we can. Our brains aren’t naturally wired for…5d ago15d ago1
ILJOThe Creator’s Way of Thinking: Ideation is Just the BeginningFor a long time, I lived under the illusion that coming up with an idea was the endgame — the final step. I thought that once you had a…6d ago16d ago1
ILJOCopywriter in the UX Era 29: Words That Spark IdeasThere are two words that I hold especially dear when it comes to crafting copy: “What if” and “What else”. These simple phrases have…6d ago16d ago1
ILJOCopywriter in the UX Era 28: Give me your memories, I Will Give You a CopyIt’s fascinating to hear that Disney is experimenting with AI, particularly how it aims to collect customers’ memories and experience data…Sep 10Sep 10
ILJOCopywriter in the UX Era 26: The Energy Behind WordsPeople aren’t necessarily drawn to knowledge or intelligence alone. What attracts them is something less tangible — energy. It’s this…Sep 9Sep 9
