ILJOCopywriting in the UX Era 46: Intention and DeliberationThere are some phrases that, even when spoken nicely, feel laden with hidden motives. It might sound as though someone is saying something…2d ago42d ago4
ILJOChain Breaker 17: Breaking Free from Limiting Mindsets“I only work for as much as I get paid.” This thought often turns into a habit that keeps us stuck in our current state. Over time, these…3d ago23d ago2
ILJOCopywriter in the UX Era 45: The Genre of CopyLately, I’ve been reflecting on what makes copy truly effective, and I’ve realized that even the genre — the form or style in which the…3d ago13d ago1
ILJOChain Breaker 16: Unraveling the Seventh ChainNow it’s time to confront the seventh chain. This one is particularly tricky because it has a universal consensus in our society. It’s a…4d ago54d ago5
ILJOCopywriter in the UX Era 44: Thoughts and FeelingsHumans are often described as thinking animals. Our ability to think and reason has allowed us to shape the world around us, build…4d ago14d ago1
ILJOCopywriter in the UX Era 43: The Power of Context in CopywritingLately, I’ve been thinking a lot about context and its importance in copywriting. It’s not just a buzzword — it’s an essential element…5d ago5d ago
ILJOCopywriter in the UX Era 42: Schopenhauer and WritingMy journey into writing took a transformative turn when I began studying Schopenhauer. From the very first sentence, I felt as if his words…6d ago16d ago1
ILJOChain Breaker 15: Replicating the Sixth ChaiThe sixth chain is tricky — it’s not just any chain. It’s bound like a blade, sharp and intricately woven into our lives. Dates…6d ago6d ago
ILJOChain Breaker 14: Breaking the Sixth ChainNow it’s time to find the sixth chain. But this chain isn’t easy to locate. Unlike other chains, it doesn’t bind you with visible links or…Oct 24Oct 24
ILJOCopywriter in the UX Era 41: Transaction of the MindCopywriting has always been a tool for transactions, and this fundamental truth won’t change, no matter how times evolve. However, to write…Oct 2Oct 2