ILJOCopywriter in the UX Era25: Scratching the ItchWhen it comes to any task — whether it’s exercising, eating, or working — I often think about what it means to do something well. But what…1h ago1h ago
ILJOCopywriter in the UX Era24: Unlocking Minds Through PatternsWe’re all familiar with pattern recognition — the technology behind unlocking your smartphone or accessing smart banking. Each time I…1h ago1h ago
ILJOCopywriter in the UX Era 23: Facing the Most Impatient ReaderImagine this scenario: The person reading your writing is the most impatient person in the world. They have a fierce temper, one that…5d ago25d ago2
ILJOCopywriter in the UX Era 22: The Most Important ThingAs someone who values doing things in the right order, I apply this mindset to every aspect of my work, especially in copywriting. For me…5d ago5d ago
ILJOCreator’s Way of Thinking 23: A Director Sells DecisionsToday, I came across a thought that really struck a chord with me: “A director is a person who sells decisions.” This idea feels…5d ago35d ago3
ILJOCopywriter in the UX Era 21: Becoming an Information AgentCopywriting is, at its core, a battle of information. The best copywriters aren’t just wordsmiths — they’re information experts. Whenever…6d ago16d ago1
ILJOCreator’s way of thinkng 22The Thought That Guides My Life: “I Will Give You the Best I Can Give”Aug 26Aug 26
ILJOCopywriter in the UX Era 17: Reflections from the Paris OlympicsThe Olympics aren’t just a global sports event — they’re also the Olympics of advertising, where global brands compete to capture the…Aug 26Aug 26
ILJOCopywriter in the UX era 20Defining Copywriting in the UX Era: The Power of Intentional LanguageAug 22Aug 22
ILJOCreator’s way of thinking 20Knowing When to Move On: The Art of Timing in the Creative ProcessAug 221Aug 221