ILJOCopywriter in the UX Era 63: Copy That Sells MoreAdvantages have a higher win rate than features.1d ago11d ago1
ILJOChain Breaker 18: Breaking Free from the Salary MindsetThere is a chain that binds many of us for our entire lives — the chain of a salary. It’s a chain made up of seven recurring thoughts:2d ago32d ago3
ILJOCopywriter in the UX Era 62: Round Table Copy TeamI have a deep appreciation for the works of William Shakespeare, Albert Camus, Hermann Hesse, Carl Sagan, Plato, Aristophanes, and Park…2d ago22d ago2
ILJOCreator’s Way of Thinking 36: thoughts and feelingsThoughts spark ideas. Feelings give ideas life. Good thoughts empower. Good feelings make them unstoppable.3d ago23d ago2
ILJOCopywriter in the UX Era 61: My Writing for OthersI used to be incredibly possessive of my copy. Every key line of copy I wrote had to be the one presented during pitches, and if something…3d ago13d ago1
ILJOCopywriter in the UX Era 60: Is It Better for Copy to Be Long or Short?When it comes to copywriting, there’s always a debate about how long or short the text should be. Some people say, “The shorter, the…4d ago4d ago
ILJOCopywriter in the UX Era 59: Attitude Towards CampaignsSometimes, you have to prepare for a big campaign. When I work on a campaign with a large budget that needs to run for a long time, like an…5d ago5d ago
ILJOCopywriters in the UX Era 58: Zoom In, Zoom OutThink about using a camera: sometimes you zoom in really close, and sometimes you zoom out to see the bigger picture. That’s exactly how I…6d ago16d ago1