Copywriter in the UX Era 78: The Power of a SentenceThere’s a distinct quality in every sentence I encounter here in New York — a sense of undeniable confidence. Each phrase exudes its own…1d ago71d ago7
Copywriter in the UX Era 77: Connection and EnergyI’m in New York City right now. This morning, I visited the Apple Store. Walking through the glass cube entrance and descending via…2d ago42d ago4
Creator’s Way of Thinking 47: Universal patternPeople from all over the world, gathered in a square, as if they had all made a silent agreement, as if it were etched into their DNA that…3d ago63d ago6
Copywriter in the UX Era 77: I Am in New YorkEvery year, my wife and I make it a point to check one item off her bucket list. Last year, we swam together at Bondi Beach in Sydney…3d ago3d ago
Chain Breaker 20: Secret of Creation 1First, I want to share this thought with you. Every angel has two faces. The other side of an angel has the face of a devil. Angels and…Dec 66Dec 66
Copywriter in the UX Era 76: Universal PatternsI have the key to open people’s hearts. There has never been a heart that couldn’t be opened with this key. If I already have this key, why…Dec 6Dec 6
Creator’s way of thinking 45: Pause for a moment and…The draft that was entrusted to an outsourcer is here.Dec 52Dec 52
Creator’s Way of Thinking 44: Let’s Not Be Fooled by the Illusion of IdeasDon’t fall for the illusion that you’ll come up with an idea that has never existed in the world, one that will dramatically solve all…Dec 37Dec 37
Copywriter in the UX era 75: Written LanguageLately, I’ve been diving into the study of a foundational concept. It all began with a fascination for a tag line: THE BOOK OF CHANGES. The…Dec 32Dec 32