Less stress + higher profits = happier business owner 1. They are responsible for most of your profits About 80% of your sales comes from about 20% of your customers. Read that again. The biggest part of your revenues depends on just a few of your customers. As a business owner, don’t you want to know who these people…

Success requires a growth mindset. A growth mindset. Who could say no to that? I don’t. I want to be associated with growth, because it implies moving forward, becoming more of who I am, and standing tall. What I like less is the fact that growth requires effort. …

(But only if you can position your product or service as the solution.) B2B customer pain points are similar to the pain points that private customers have. If you sell B2B — meaning that you sell to other businesses — always look for problems that are causing “pain” in the…

Integrity and consistency build trust. Are you liked or trusted? When I was younger, I thought that they came as a pair. If you were likeable, surely you were also trustworthy? It’s taken me a few wrong calls to understand that it is possible to like someone but not trust…

Customer pain points = business opportunities. I’ve talked about why every business needs a Unique Selling Proposition (USP). Part of creating your USP is finding out why your Most Profitable Customers buy from you instead of from your competitors. …

The one who would rule must serve. A friend sent me her draft business plan. She recently quit her job as the director of a well-known lab to develop a new venture at the intersection of sustainability and gender. She’s an amazingly talented person who inspires me with her drive…

There are no shortcuts to the things that matter in life. Take action. That just about summarises the above image. What this quote drives home for me, is how every achievement lies at the end of a path of effort. …

One of these might fit you very well. In a previous article, I talked about how to determine your Unique Selling Proposition (USP) when you have many competitors. In other words, how do you distinguish your business when the market is saturated? But first a reminder of what a USP…

Know where you want to end up. Then work backwards from there. How many of us know where we want to end up? I mean, really know. As in, having a crystal clear picture in our heads of what we want our life to look like with regards to relationships…