Guido BarattaJoin Designers United for UkraineAs I write this, more than 2 Million Ukrainian refugees have already crossed the borders into neighboring European countries, fleeing the…Mar 12, 2022Mar 12, 2022
Guido BarattaHow to transform product waste into brand wealth.Current economic models are mostly based on linear profitability growth which involves perennial disposability and continuous product…Jan 12, 2022Jan 12, 2022
Guido BarattaWhat should we keep in mind when envisioning automotive mobility in 2030?2030 will come sooner than we imagine.Jan 11, 2022Jan 11, 2022
Guido BarattaCan a $7,500 parka heal the Inuit displacement?Between 1953 and 1955, the Royal Canadian Police relocated approximately one hundred Inuit from Inukjuak in Northern Quebec to an isolated…Mar 12, 2019Mar 12, 2019
Guido BarattaBrexit? Let’s make Europe great again.When Prime Minister David Cameron changed the course of history by gambling the success of his re-election on the Brexit referendum, I and…Feb 12, 2019Feb 12, 2019
Guido BarattaWhy we’re in love with Apple Animoji.The emotional journey of neural engines and artificial intelligence’s inevitable innovations.Nov 21, 2017Nov 21, 2017
Guido BarattaThink different and work for Samsung.Working for Apple’s biggest competitor and thinking like Steve Jobs wanted us to.Nov 10, 2017Nov 10, 2017
Guido BarattaSamsung UXD. Give your team an identity.User experience is a vital part of any successful product strategy, and establishing a solid team of UX professionals should of course be a…Oct 31, 2017Oct 31, 2017