Guillaume WiatrGoing Beyond Cosmetology in Strategic Narrative WorkIt’s not uncommon for CEOs and founders to approach me with their sales deck or marketing materials in hand, hoping to get a quick…Mar 17, 2023Mar 17, 2023
Guillaume WiatrWhy Your Business Needs An OpinionIn business, it’s tempting to strive for a flawless image and invest in the surface level of branding too soon.Feb 20, 2023Feb 20, 2023
Guillaume WiatrMastering the Gym of Business“We’ve crafted our company’s narrative. What’s next?”Feb 3, 2023Feb 3, 2023
Guillaume WiatrExpert On A MissionMany professionals say that they have a mission.Dec 9, 2022Dec 9, 2022
Guillaume WiatrRecruit Yourself EverydayIf you could talk to your younger self about joining your company or starting your business, what would you say?Nov 30, 2022Nov 30, 2022
Guillaume WiatrHow To Find Your Core MessageSo many of us entrepreneurs obsess over figuring out once and for good our company’s message.Oct 4, 2022Oct 4, 2022
Guillaume WiatrCan You Explain Your Business?Consider this famous Einstein quote: “If you can’t explain it simply, you don’t understand it well enough.”Sep 22, 2022Sep 22, 2022
Guillaume WiatrWhy Dr. Robb’s Product Demo RocksDr. Robb Akridge, co-creator of Clarisonic, early pioneer at Sonicare, and one of my legacy clients, didn’t update us much on his work in…Sep 20, 2022Sep 20, 2022
Guillaume Wiatr15 Examples of Transformative CompaniesTo keep exploring the topic of “transformative agenda”, I thought it might help you to see a list of companies organized per my three types…Sep 16, 2022Sep 16, 2022
Guillaume Wiatr5 Rules for Practical InspirationEvery entrepreneur I’ve met secretly wishes they could raise their hand to inspire people to do what they want.Sep 13, 20221Sep 13, 20221