If you could talk to your younger self about joining your company or starting your business, what would you say? The first person who should be proud of what you’ve accomplished is you. How do you expect to sell anything, enroll people, grow your team, or get investors to back…

So many of us entrepreneurs obsess over figuring out once and for good our company’s message. It’s an event: “This year, we have to redo our messaging!”. Like we have to get our tires changed or our teeth cleaned. But instead of thinking of messaging as an event — most…

Consider this famous Einstein quote: “If you can’t explain it simply, you don’t understand it well enough.” If that quote is accurate, many business leaders and entrepreneurs don’t seem to understand their businesses very well. How many of them? I don’t know exactly. I wish I could support this statement…

Dr. Robb Akridge, co-creator of Clarisonic, early pioneer at Sonicare, and one of my legacy clients, didn’t update us much on his work in the last couple of years. Finally, last November, we heard from him when I read that Time magazine awarded his new product, Opulus, as one of…

To keep exploring the topic of “transformative agenda”, I thought it might help you to see a list of companies organized per my three types of transformative agendas in What Are You Transforming, Exactly?. So, I started building that list, and it’s below in this article. Here is the simple…

Every entrepreneur I’ve met secretly wishes they could raise their hand to inspire people to do what they want. Like this: Raise your hand and say: “Buy my product.” The customer buys your product. Raise your hand and say: “Come work with me”. New talent joins your company. And so…

This is a little message to my entrepreneur friends with beautiful branding and no spine. To build a business, we used to be able to scream loud and clear in the red megaphone of branding, marketing, and storytelling. …

I am thrilled to invite you to my September online course! This experience is about my overall approach to building a differentiated and inspiring transformative company. If you’ve been wondering: What is a strategic narrative exactly? Why should I build one? How do I do it? Where should I start…

Writing in a foreign language is a challenge. As an exophonic writer, I’ve often had to go beyond myself to overcome self-doubt and impostor syndrome. To compensate, I do my best to respect English grammar and verify every word’s meaning, sometimes the most basic ones. But my reward for this…