Writte down your personal design statement
It is an opportunity to sell yourself in an application process for a job, a school, a university, a master’s degree, a scholarship, your biography or just a personal manifesto.
To help to give contents on it you can answer to these questions:
- What is special, unique, different, or impressive about you and your life?
- What attitudes, values or competencies define your personality? Personal characteristics: integrity, sympathy, persistence …
- What skills do you have? (leadership, communicative, analytical …)
- What do you have and what would you like to improve for the success of our profession?
- Can details of your life events (personal or family problems, history, legacy…) have influenced your personal goals? This one helps us understand or help you differ from the other applicants?
- When and how did you start to be interested in the Design and how has your perception changed after your studies? what ideas have they changed?
- How did you learn about design: through lectures, readings, seminars, conferences, trips, experiences, conversations …?
- If you have worked hard over these years, what skills, abilities have you learned? and have they helped you to improve?
(Skills: Art Direction, Product design, furniture design, photography, materials, technology, design thinking, exhibition design..)
- If you can work with tools (Indesign, Autocad, Solidworks, illustrator …), Which you control the more?
- What are your goals in your career?
- There are some deficiencies or discrepancies in your academic life that you want to recognize, explain or learn in the following years.
- Have you had to overcome some obstacles or difficulties in your life?
- Because you are a very good candidate, better and more effective in the professional field than other applicants?
- What are the reasons you can give us because we are interested with you?
You can follow this general 10 tips:
1. Fight for depth rather than the amplitude of the discourse. Focus your focus on one or two key issues, comment on ideas and experiences.
2. Tell the reader something you have never heard or read.
3. Explain to the reader with intensity what drives you or drives you.
4. Be You, transparent and direct. No IDEAL
5. Be creative and imaginative, surprise.
6. Comment on the characteristics of the school/company / field/sector you are interested in.
7. Concentrated in positive affirmations, concentrated in being selfcrític explaining the spots.
8. Evaluate the experiences, instead of describing them.
9. Carefully review grammar, syntax, punctuation and the use of each word, use terminology.
10. Use the readable fonts, fonts, and conventional spacing and margins.
You have to avoid the 10 traps:
1. Do not present an exhibition wallet, avoid the repetition of information found in the application.
2. Do not cry or complain about the “system” or circumstances of life.
3. Do not preach to the reader. You can comment on opinions, without being fan or extremist.
4. Do not talk about money as a motivation.
5. Do not discuss any minor status, disadvantage or weakness, but is argued in a single story.
6. Never hold the school rankings or say how good they are.
7. Do not use boring cliches: “Let me introduce you. my name is….”
8. Do not use unconventional formats. If we change the format that is radical.
9. Not present more documentation than the one that requests us.
10. Do not incorporate technical language or words that are not used.
You can find inspiration on design statements from the different designers:
“Giving people a small ” ! ” moment.vThere are so many small ” ! ” moments hidden in our everyday. But we don’t recognize them. and even when we do recognize them, we tend to unconsciously reset our minds and forget what we’ve seen. But we believe these small ” ! ” moments are what make our days so interesting, so rich. That’s why we want to reconstitute the everyday by collecting and reshaping them into something that’s easy to understand. We’d like the people who’ve encountered nendo’s designs to feel these small ” ! ” moments intuitively. That’s nendo’s job.” NENDO
“Begin with ideas, Embrace chance, Celebrate coincidence, Ad-lib and make things up, Eliminate superfluous elements, Subvert expectation, Make something difficult look easy, Be first or last, Believe complex ideas can produce simple things, Trust the process, Allow concepts to determine form, Reduce material and production to their essence, Sustain the integrity of an idea, Propose honesty as a solution.” DANIEL EATOCK
“We are in search for a holistic approach on all levels: For Whom? Why? How? Our starting point is that design is communication, not self-fulfillment. We seek to instill harmony, balance, values we believe in. We look at objects as something more than a mere manifestation of a style. It is a synthesis of meaning on many levels into one single form. Our objective is to not renounce anything: neither form nor function, neither reason nor sensitivity, neither art nor technique, neither innovation nor continuity… It means working on the search for a form that is dense but balanced, free of stiff gestures or joke. We are looking to attain a serene tension, achieved through not having a single dominant value.” LIEVORE ALTHER MOLINA
“It is quite useless to look in the market to understand what to do, because everything that will happen is that we will repeat the same story. innovation becomes the key to the success of doing something new. “
JAMES IRVINE (1958- 2013)
“Designing shape is to give form to values that people tacitly share and wish for. Naoto Fukasawa visually captures these values and he draws the exact outline of them. His ability for visualizing such unseen outlines for things is not easily worded and described, nonetheless, people are convinced of his ability when they experience his design. Fukasawa’s notions and expressions to approach essential values of things through design travel beyond borders or domains and his thoughts are well respected internationally. His concept for finding hints in the subconscious behavior of people which he named “Without Thought”, is most known and he runs “Without Thought” workshops to share his thoughts.
Fukasawa collaborates with world-leading companies and brands in such countries as Italy, France, Germany, Switzerland, Spain, Scandinavian countries and Asian countries while consulting Japanese leading companies locally. His area of work is broad and he works with various fields in design beyond categories. Consulting works for Japanese companies are mainly focused on evaluating their cooperate strategies in line with the mean of sociality and how we define the quality of life in order to direct the companies towards where society is inevitably heading. Such consulting work extends as far as to visualize design for their products which marks the company’s social responsibilities as well as to visualize their cooperate strategies and Fukasawa‘s work for consulting has led them to many successful results.
You can find inspiration on design bio from the different designers:
“Jonathan Ive is Apple’s Chief Design Officer, reporting to CEO Tim Cook.
Jony is responsible for all design at Apple, including the look and feel of Apple hardware, user interface, packaging, major architectural projects such as Apple Park and Apple’s retail stores, as well as new ideas and future initiatives. Since 1996, Jony has led Apple’s design team, which is widely regarded as one of the world’s best. He holds over 5,000 patents and has been recognized with numerous design awards, including the Design Museum London’s first Designer of the Year in 2003, the Design and Art Direction (D&AD) President’s Award in 2005 and the Cooper-Hewitt National Design Museum’s Product Design Award in 2007.
In 2012, D&AD named Jony and his team the Best Design Studio of the past 50 years. Their work is featured in the permanent collections of museums around the world, including the Museum of Modern Art in New York and the Pompidou in Paris. Jony earned a Bachelor of Arts degree at Newcastle Polytechnic. As an undergraduate, he twice won the Royal Society of Arts’ prestigious Student Design Award, and years later the RSA awarded him the title of Royal Designer for Industry. He also holds honorary doctorates from the Royal College of Art, the Rhode Island School of Design and Northumbria University. A native of London, Sir Jonathan Ive was made a Knight Commander of the British Empire in 2013 “for services to design and enterprise.” JONATHAN IVE A APPLE
Ex-designer: Concepts and Ideas for Commercial Purposes; interiors, exhibitions, products, projects & food design. “As a statement against the limited scope of the traditional designer and to open new possibilities for the industry, Guixé initiated a movement defining himself <ex-designer>
The Concept Guixé is very frank in its design dislike as the object and the stylized form, instead of remodeling the existing products Guixé’s work tries to alter ways of seeing and thinking. Design by Guixé needs to evoke the constant evaluation of the parameters of the function and the active participation and the reinvention on the part of the consumer. It must be firmly rooted in contemporary experience, and not remain in previous functionality structures. Due to this critical and provocative attitude, his work is sometimes associated with the critical design movement, popularized by Fiona Raby and Anthony Dunne, but in general, it is more playful and less moralistic. His non-objective approach is reflected in the frequent use of disposable or cheap materials and the rapid and ephemeral nature of most of his work. The final design often seems only a result of innumerable possibilities. ‘’ There are several products in which form is not important and the function is more important. I think that the way to do that is basically working with ideas so that the forms and materials become anecdotal…The search for conceptual design is a platform for questioning, visualizing and influencing contemporary human behavior.
We will see a growth in the number of consumers-curators, personal assistants of consumption or, speaking of information, interactive interactions of consumption. What is really happening at this moment is that some of the people who do this are becoming the brand. It is the interface that is supposed to give you confidence in what you consume and not so much the product. ‘’
As a consequence, the designer’s obligation is not only towards the design itself but to the way in which it becomes part of the consumer systems.
In the world of design for food (Food design), the Sensitivity of Guixe for food towards materials that are fast, easily accessible and oriented towards mass consumption led to an important innovation in the design of food . He understood food design as a way to re-evaluate and redesign the structure around food, industry and the consumer. Emptiness of nostalgia, food for Guixé is mainly an edible product, an object that denies any reference to cuisine, tradition and cuisine. “I like the fact that it is a product that disappears — for ingestion -. And it is transformed into energy. “” Many years ago, food is not a product of necessity but a consumer product. ‘’ ‘’ Most of my food projects aren’t commercial, but they are a way to define a new perception of this type of product. ‘’ His commercial work is the result of his critical attitude, Guixé designs products because, as he says, he needs them.
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