… point is, as a designer we shine when solving hard problems, or at least attempting to solve them. But doing a quick visual re-design of nike.com, apple.com or any other Fortune500 company is not only lazy but also easy because you’re doing it for a company that is already very successful and has fantastic assets/products to work with in the first place.
I think it’s important to include the following in a design case study:
- The problem that you’re solving
- Initial research findings
- Sketches or wireframes of early concepts
- User testing insights
- The visual designs
- Finally how your solution performed once it was launched.