Case Study: FitPlan

Guillermo Martínez
Jul 11 · 4 min read

Research

One of our survey’s results

Definition

Fran, nuestro user persona
Current and future user journey of Fran

Let’s ideate

Affinity Diagram

Information Architecture

User flow

Quick prototyping

Low and Mid-Fidelity Prototype

Defining the visual

FitPlan’s moodboard
Style Tiles

High fidelity prototype

FitPlan’s high fidelity prototype

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade