Case Study: FitPlan

Guillermo Martínez
Jul 11 · 4 min read


One of our survey’s results


Fran, nuestro user persona
Current and future user journey of Fran

Let’s ideate

Affinity Diagram

Information Architecture

User flow

Quick prototyping

Low and Mid-Fidelity Prototype

Defining the visual

FitPlan’s moodboard
Style Tiles

High fidelity prototype

FitPlan’s high fidelity prototype

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