Customer Engagement through User Manuals
User manuals are created to acquaint an end user with the overall functioning of a particular product or to highlight the salient features of the product. In the current day, every product you buy comes with a user manual. The product can be anything for e.g., computers, cameras, vehicles, and clothing etc., needless to say, nowadays even food products come with manuals or instructions. All user manuals tend to serve a pre-determined objective which is to enable an end user to optimize the use of a specific product. The reason for having a user manual is because nowadays, products have become so complex and encompass so many features that it is not possible for the product manufacturer or the retailer to outline all the product specifications to the customer orally. The product manufacturer or the retailer may just highlight the key features of a particular product but ultimately it is up to the end user to learn about all the product features on his own. This is not possible in the absence of a user manual. A user manual is written for this very purpose.
Further, a user manual is an exhaustive document and it needs to be structured to suit the convenience of the end user as all end users may not be interested in going through the entire document. An end user may only be interested in understanding how a specific feature works for e.g., in the case of a user manual for a television set, the document may be listing all the features of the TV unit but a particular end user may be seeking information on how to activate the child lock. Hence it is necessary to anticipate the needs of the end user and create a user manual that places all key features of the product in sequence and index it. This will allow the end user to refer to the index and straightaway skip to the section they are keen to access. Moreover, end users find it tedious to go through user manuals that rely only on text to disseminate information. On the contrary, depicting the key features of a product using pictures or illustrations are more user friendly as it allows end users to understand a particular feature with relative ease. In addition, it also makes the user manual more interesting.
User manuals act as:-
However, most organizations involved in manufacturing products may excel in creating world class products for consumers but they may not be equipped to undertake manual writing activities to create engaging user manuals. This necessitates the need to outsource manual writing activities to external organizations that are adept at writing manuals for users. Guires Outsourcing, located in Chennai, India is one such organization that undertakes manual writing activities to create engaging product manuals for a wide range of products.
Guires has an in-house team that is fully equipped to handle manual writing activities with their vast experience and in-depth industry knowledge. The team of subject matter experts at Guires analyzes the clients’ requirements and generates content that is precise, powerful & dynamic. Every aspect is taken into consideration and the team ensures that the manual created includes text that is combined with apt illustrations to create a powerful user manual. Guires is your one stop source for all your outsourcing requirements.
Originally published at www.guiresoutsourcing.com on February 25, 2017.
