Guita I’d love to learn more about your funnel for finding self-managing people — what form does it…
Susan Basterfield

Hi Susan. It’s similar to an inbound sales process where the ‘prospect’ is attracted and self-selects their way through the gets qualified at each stage until the ‘close.’ Broad strokes:

  1. Top of the Funnel — what channels and messaging attract self-managing people
  2. Middle of the Funnel — process for qualifying their ‘readiness’ for this new way of working and their level of commitment to the self transformation needed
  3. Bottom of the Funnel — what will clinch the engagement
  4. Success Journey — once they are in then the transformation journey can begin.

I’m imagining #1 and #2 as more broad that can be used to identify like-minded people and #3 would be more applicable to ‘hiring’ and building a team in an organization. #4 seems covered by coaches and consultants but the funneling and qualifying seems like a gap.

I’m roping in people to contribute what they can to the components of the process and its application in a real world setting.

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