Marc GuldimanninParsec MediaIntroducing Parsec’s new CEO: Ben TrendaIt was clear soon after I met Ben Trenda that he was the perfect person to take the reins at Parsec. Since coming on to lead the media…Aug 25, 2020Aug 25, 2020
Marc GuldimanninThe Attention CouncilThe Attention Council June 2020 Summit RecapThe third Attention Council event — TAC June Summit (technically the July Summit for our colleagues in Australia) was our first…Jul 15, 2020Jul 15, 2020
Marc GuldimanninThe Attention CouncilInaugural UK Event RecapOver 100 representatives of brands, agencies, publishers and format owners met at The Guardian’s offices in central London on Wednesday…Mar 16, 2020Mar 16, 2020
Marc GuldimannYour Quartiles are RunningLast week Digiday published a story calling outstream metrics into question. The most damning evidence was outstream vendors reporting…Feb 20, 2019Feb 20, 2019
Marc GuldimanninParsec Media4 Reasons 2017 Will See Huge Growth in Attention Metrics.The past two years have seen a dramatic increase in the sophistication of measurement technologies, especially in the viewability space…Jan 13, 2017Jan 13, 2017
Marc GuldimanninParsec MediaCreating Conversation Through Time-Based AdvertisingIt’s common to hear that marketing is a conversation between consumers and marketers, but today’s advertising is far from it. Even the most…Dec 13, 2016Dec 13, 2016
Marc GuldimanninParsec MediaAnnouncing Parsec’s Seed FundingParsec is proud to announce seed funding from investors including Bee Partners; WGI Group; BlueTree Venture Fund; Brett Wilson, CEO of…Jun 22, 2016Jun 22, 2016
Marc GuldimanninParsec MediaAudience Leakage is Caused by CPMSince the dawn of the audience targeting, publishers have fretted about audiences “leaking.” Audience leakage is when an advertiser can…Jun 10, 2016Jun 10, 2016
Marc GuldimanninParsec MediaKickbacks are Caused by Cost-Plus and Exacerbated by CPMThis morning the ANA released a bombshell study where over 50% of respondents reported evidence of kickbacks to media agencies ranging from…Jun 7, 2016Jun 7, 2016
Marc GuldimanninParsec MediaThe Attention GraphWe live in the attention economy. Your boss, your significant other, a new social network, your favorite website and every large media…Mar 24, 2016Mar 24, 2016