Gulfiya Malakhova – Medium

Gulfiya Malakhova

Gulfiya Malakhova

User Scoring Case for a Blue-Collar Marketplace

Let me explain how RFM segmentation is applicable to different projects and tasks. 💪

Aug 12

User Scoring Case for a Blue-Collar Marketplace

Aug 12

Gulfiya Malakhova
in
Flo Health UK

First experience: How one good tutorial can significantly improve the metrics

Flo experiments a lot in search of new approaches. Some of our hypotheses bring us new experiences that we need to develop further. Others…

Aug 17, 2021

First experience: How one good tutorial can significantly improve the metrics

Aug 17, 2021

Gulfiya Malakhova
in
Flo Health UK

How to tell users about an App Update

At Flo, we found a unique way to tell users about product updates and saw an increase in trial subscriptions as a result. Here’s our story.

Mar 4, 2021

How to tell users about an App Update

Mar 4, 2021

Gulfiya Malakhova

How to unit UX and marketing for company success?

UX designers and CJM

May 9, 2019

How to unit UX and marketing for company success?

May 9, 2019

Gulfiya Malakhova

Design thinking workshop

Design thinking is an approach to solving any problem considering it through the stages: Problem definition, Research, Ideation…

May 4, 2019

Design thinking workshop

May 4, 2019

Gulfiya Malakhova

Hypothesis-driven product development

For 9 years in projects related to UX, I increasingly come up with the question, is it necessary to do this functionality? Will it make a…

Mar 31, 2019

Hypothesis-driven product development

Mar 31, 2019

Gulfiya Malakhova

How to write Functional requirements

In this article, I briefly describe the structure of Functional requirement that we use at Retail Rocket company. There are several…

Nov 5, 2018

How to write Functional requirements

Nov 5, 2018

Gulfiya Malakhova

Team-building game

I think that the key to success is teamwork. The question is how to improve collaboration between people. I can show you an example of a…

Jun 12, 2018

Team-building game

Jun 12, 2018

Gulfiya Malakhova

Approbation of Discovery process

In the previous article, we talked about the “Discovery Process” and how it should be organised. The most interesting thing is that this…

Nov 4, 2017

Nov 4, 2017

Gulfiya Malakhova

Discovery process

I have successfully created the ‘Discovery process’ at ‘Cian Group’ (CIAN Group is the leading online real estate marketplace in Russia…

Oct 26, 2017

Discovery process

Oct 26, 2017

Gulfiya Malakhova

Gulfiya Malakhova

Working on own OS for Smart TV. Ex Lead Product Flo https://www.linkedin.com/in/gulfiya-malakhova-b1a57854/ My Telegram channel: https://t.me/ProdNinjas

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams