Gulfiya KurmangaleevainFlo Health UKFirst experience: How one good tutorial can significantly improve the metricsFlo experiments a lot in search of new approaches. Some of our hypotheses bring us new experiences that we need to develop further. Others…Aug 17, 2021Aug 17, 2021
Gulfiya KurmangaleevainFlo Health UKHow to tell users about an App UpdateAt Flo, we found a unique way to tell users about product updates and saw an increase in trial subscriptions as a result. Here’s our story.Mar 4, 2021Mar 4, 2021
Gulfiya KurmangaleevaHow to unit UX and marketing for company success?UX designers and CJMMay 9, 2019May 9, 2019
Gulfiya KurmangaleevaDesign thinking workshopDesign thinking is an approach to solving any problem considering it through the stages: Problem definition, Research, Ideation…May 4, 2019May 4, 2019
Gulfiya KurmangaleevaHypothesis-driven product developmentFor 9 years in projects related to UX, I increasingly come up with the question, is it necessary to do this functionality? Will it make a…Mar 31, 2019Mar 31, 2019
Gulfiya KurmangaleevaHow to write Functional requirementsIn this article, I briefly describe the structure of Functional requirement that we use at Retail Rocket company. There are several…Nov 5, 2018Nov 5, 2018
Gulfiya KurmangaleevaTeam-building gameI think that the key to success is teamwork. The question is how to improve collaboration between people. I can show you an example of a…Jun 12, 2018Jun 12, 2018
Gulfiya KurmangaleevaApprobation of Discovery processIn the previous article, we talked about the “Discovery Process” and how it should be organised. The most interesting thing is that this…Nov 4, 2017Nov 4, 2017
Gulfiya KurmangaleevaDiscovery processI have successfully created the ‘Discovery process’ at ‘Cian Group’ (CIAN Group is the leading online real estate marketplace in Russia…Oct 26, 2017Oct 26, 2017
Gulfiya KurmangaleevaThe UX meetupI strongly believe that the key goal of a leader is team development. For instance, in 2016 year when I was in charge of the Customer…Mar 2, 2017Mar 2, 2017
