Not as long as BTC holds the #1 spot. But if another crypto comes along and begins to rival BTC for that top spot and offers miners enough of a bonus to make the switch, then it would definitely be worth it.
I think Binance is the centralized entity most likely to achieve this, and what just happened was something of a test run for Binance. Not quite sure why they publicized it because they must have expected the push back they are receiving, unless there is some colluding with the BCH camp. Alternatively, it distracts from their involvement with Tether, which I believe is also part of their ultimate game plan. Strictly IMO, however.