Value engineering, napkin drawing, system thinking, and more

Like many product designers, my journey to the field began in a parallel design world. For the first few years of my career, I designed and managed small and large-scale architectural projects for colleges like Evergreen Valley, tech companies like Pinterest, and governments like the City of Cupertino. I worked through concept studies, designed detailed elevation and floor plans, and deeply considered how users experience their physical environments.

Although my current work designing user-first digital experiences looks a bit different, there are many lessons from architecture that I still think about today. Here are my top five:

1. Embrace “value engineering” to move faster

In architecture, we…

Gulzeb Fatima

Sr. Product Designer @NerdWallet | Tweets @gulzebf | Loves colors, typography, tech, & Star Wars.

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