Sui name service.

Gummy Sponge Bob
2 min readMar 13, 2023

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Sui Name Service (SuiNS)! SuiNS is being built as a open, distributed naming service on the Sui blockchain. Our first product will be the .sui domain name extension which allows our users to start building their on-chain identity on Sui. Our goal is to build a fair and distributed name service that gives equal access to all and provides a unique experience.

To start, SuiNS has closed our pre-seed funding round with participation from Mysten Labs. We are extremely excited to have the opportunity to work with some of the best teams in Blockchain and the immense responsibility we have been given by our investors. The SuiNS team will be releasing the first MVP of our decentralized application in early November with a name registration auction set for Mainnet.

What is a Name Service? Yesterday, Today, and Tomorrow…

Name Services were originally built as a way for humans and machines to communicate over a network. Instead of using an IP address (e.g. 127.0.0.1), users could refer to other users on a network with a simple name (e.g. localhost).

The first Name Services were centralized and used for a small number of individuals. In fact, they were so centralized they basically lived as a single file on a personal computer. But as the Internet grew, a new system was built in the 1980s: The Domain Name System (DNS). DNS still lives on today and is what you know as .com, or more recently domains such as .xyz. These technologies require a single group in charge of what names are allowed and what they represent.

Blockchain technology disrupted these systems by allowing Name Services to distribute control and privacy to the community. Being permission-less, these communities are being built by technologists and early adopters with a passion for decentralization.

One of the earliest forks of Bitcoin (aka Altcoin) was actually a Name Service known as Namecoin which had a goal of decentralized control of DNS. However Namecoin was plagued with name squatting and speculation, making the blockchain almost unusable as a Name Service. More recently Ethereum Name Service and Unstoppable Domains have been successful in building a decentralized Name Service, however have had a different focus than what is being built here at SuiNS.sns.domains.

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