Bubble Tea Market | Health-Centric People Are Increasingly Choosing Bubble Tea Over Ordinary Tea
The increasing demand for beverages such as tea and coffee around the world is driving the global bubble tea market. It was valued at US$ 1.89 Bn and is predicted to reach US$ 3.49 Billion by 2026, exhibiting a CAGR of 8.09%.
The oldest known bubble tea consisted of a mixture of hot Taiwanese black tea, small tapioca pearls, condensed milk, and syrup or honey. Many variations followed; the most common are served cold rather than hot. The most prevalent varieties of tea have changed frequently.
Bubble tea first became popular in Taiwan in the 1980s, but the original inventor is unknown. Larger tapioca pearls were adapted and quickly replaced the small pearls. Soon after, different flavors, especially fruit flavors, became popular. Flavors may be added in the form of powder, pulp, or syrup to oolong, black or green tea, which is then shaken with ice in a cocktail shaker. The tea mixture is then poured into a cup with the toppings in it.
By type, the global bubble tea market is segmented into black tea, green tea, oolong tea. Black tea is expected to dominate the bubble tea market owing to the increasing health-conscious consumers across the world. The rising shift towards organic food products will speed up the growth of the segment in the forthcoming year.
The report provides descriptive and cumulative insights on the bubble tea industry. A comprehensive analysis of the bubble tea market in terms of market size and growth rate for all the segments.
Get Overview of this Story: https://lnkd.in/fijzaJu
“Rising Demand For Beverages Will Propel Bubble Tea Market Growth”
The increasing consumption of beverages such as coffee and tea around the world is encouraging the global bubble tea market growth. Bubble tea is associated with various names such as boba tea, pearl milk tea, boba juice, bubble milk tea, or just simple bubble tea. Bubble tea is very advantageous and possesses numerous health benefits, which makes it an attractive beverage for health-conscious consumers. The low-fat nature and low-calorie content of bubble tea will make it a demandable beverage. The global bubble tea market is predicted to witness exceptional growth in the forthcoming year owing to the presence of various elements attributed to the health benefits present in the bubble tea such as antioxidants. Furthermore, There has been a surge in the consumption of black tea due to its anti-inflammatory properties. This factor will fuel demand among people living a health-centric lifestyle, which will, in turn, contribute to the global bubble tea market shares.
“Product Launches By Key Players Will Favor Growth”
The rising consumer demand for bubble tea has impelled companies to launch a range of flavorful bubble tea options for the consumers. For instance, Secret Recipe has launched a series of various bubble tea or boba tea flavors such asboba caramel milk tea, boba brown sugar with milk, boba milk tea, boba brown sugar milk tea, boba kopi-C, boba signature fruit tea, boba cham, and boba midnight blue.
Furthermore, The unveiling of bubble tea chains to cater to the rising demand from the consumers will boost the global bubble tea revenue. For instance, The Alley, a renowned Taiwanese bubble tea chain opened its first outlet in New York City. The ingredients used by the Alley are imported from Taiwan and its tapioca pearls are made in house.
The most popular item is the “brown sugar deerioca” made with creme brûlée milk, an aesthetically pretty ombre-looking drink that nods to the brand’s deer logo. These factors and trends together are expected to facilitate the global bubble tea market growth during the forecast period.
Key Players In The Global Bubble Tea Market:
- ChaTime
- Bubble Tea Supply Inc.
- Gong Cha
- CoCo Fresh
- Quickly
- Kung Fu Tea
- Tiger Sugar Korea
- Boba Loca
- Happylemon
- Lollicup USA, Inc.
- ShareTea
- T Bun International
- Other Key Players
Bubble teas fall under two categories: teas (without milk) and milk teas. Both varieties come with a choice of black, green, or oolong tea, and come in many flavors (both fruit and non-fruit). Milk teas include either condensed milk, powdered milk, almond milk, coconut milk, 2% milk, skim milk, or fresh milk.
Some shops offer non-dairy creamer options as well (many milk tea drinks in North America are made with non-dairy creamer). In addition, many boba shops sell Asian style smoothies, which include a dairy base and either fresh fruit or fruit-flavored powder, creating fruity flavours, such as honeydew, lemon, and many more (but no tea). Now, there are hot versions available at most shops as well.
Today, there are stores that specialize in bubble tea. Some cafés use plastic lids, but more authentic bubble tea shops serve drinks using a machine to seal the top of the cup with plastic cellophane. The latter method allows the tea to be shaken in the serving cup and makes it spill-free until one is ready to drink it. The cellophane is then pierced with an oversize straw large enough to allow the toppings to pass through. Today, in Taiwan, it is most common for people to refer to the drink as pearl milk tea.
More Variants:
Each of the ingredients of bubble tea can have many variations depending on the tea store. Typically, different types of black tea, green tea, oolong tea, and sometimes white tea are used.
Another variation called yuenyeung originated in Hong Kong and consists of black tea, coffee, and milk. Decaffeinated versions of teas are sometimes available when the tea house freshly brews the tea base.
Other varieties of the drink can include blended tea drinks. Some may be blended with ice cream. There are also smoothies that contain both tea and fruit.
Although bubble tea originated in Taiwan, some bubble tea shops are starting to add in flavors which originate from other countries. For example, hibiscus flowers, saffron, cardamom, and rosewater are becoming popular.
Please let me know how much this story help you out :)