As a User Experience researcher facilitating one-on-one qualitative research sessions, asking followup questions is very important. Besides recruiting participants in the target psychographics and demographics, the ability to ask the right questions makes a significant difference in quality of research findings.

It is not so much the completion of scenarios or tasks that affect the quality of research. Instead, it is finding out the details, thoughts, beliefs, ideas, feelings and rationale behind each of the participants’ actions during the interaction with the User Interface.

1. CLARIFY. People express themselves differently. For a researcher to be able to understand the real…


In 2016 a Technology trend significantly affecting Design was moving away from graphic user interface and moving towards conversational user interface. Some examples of such technology are Google Home, Amazon Alexa, Messengers’ and Chatbots. With technologies like Artificial Intelligence (AI), Machine learning (ML) and Natural Language Processing (NLP), chatbots, a form of conversational User Experience, appears all set to be more prominently affecting our lives starting this year.

“Chatbot” is the next big buzzword in design — and our industry is seeing a lot of interest from companies in exploring that space. — Uxdesign.cc

Among other conversational Interfaces in consideration…


Qualitative Research is about the unearthing of subtle and intense human emotions that constitute experience of a Product. In our User research projects at UXArmy, whether Formative or later in the Product Lifecycle, we go to great extents to uncover the true feelings and emotions spanning a spectrum of target users. When we create Designs, we work with User Stories in which we try to cover as many situations of target user segments as possible.

In my experience on UX Research and Design projects at UXArmy, I have interviewed several people. With every research session I seem to get better…


Image credit to Japan Times

In recent times, you may have noticed that business organisations have been making deliberate efforts towards becoming more Consumer Centric. The business leads reckon the fact that Consumer Centric products sell better. Our client, an online video streaming service provider, was also embarking on the journey to become even more Consumer Centric.

Their target audience were the tech savvy youth, preferably married with at least one kid, residents of Tier-1 cities of Philippines and India. The client’s objective was to understand streaming video consumption preferences and gather quick usage feedback on their video streaming product.

At the start of the…


Uber’s recent App refresh has received mixed response from the Riders. The new Interface redesign is impactful and has caught the attention of the Uber Riders and Design Gurus alike. While assertive debates on the Uber App Design and User Experience Strategy seems to be gradually cooling down, few areas continue to be the talking point. After two weeks of my own analysis backed by some Open Hallway testing I decided to put forward findings on Users’ Experience feedback in three areas of the App — New Interface Design, Location tracking and Uber Feed.

New Interface Design

Guobin Ng

User Experience Researcher and Designer at @UXarmy. Follower of Tech startups and seeker of great UX design. Organising member of @UXSEA.

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