Shubham GuptaMaking sense of User PersonasOver the last few weeks, I have been pouring over product managment resources like a madman, eating case statements for breakfast, lunch…May 12, 2020May 12, 2020
Shubham GuptaPomegranate — The seeds that brought WinterYou’re probably here from my site. You’re wondering why I called it “अ से अनार”. “अ से अनार” is how we learn the alphabet in hindi, an A…Apr 5, 2020Apr 5, 2020
Shubham GuptaWhen first love isn’t convenient anymore — A brand personality analysis of OYO and AirbnbOYO Rooms is a softbank backed Indian hospitality chain of leased and franchised hotels, homes and living spaces. It was started in 2013…Feb 13, 2020Feb 13, 2020
Shubham GuptaA few days ago, I came across a post on LinkedIn’s news and views section that talked about the…Looking at this from an analytical perspective, the first step is trying to determine the major driver for this growth — the urban class…Feb 9, 2020Feb 9, 2020