Gurbani SinghinThe Simple BlogGuide The Design For Your BrandYour brand, at its inception, is analogous to a child with limitless potential. Everything from how you raise it, to the values you instill…Aug 10, 2022Aug 10, 2022
Gurbani SinghinThe Simple BlogA New Era Of Sustainable MarketingIt is quite interesting to see how marketing has evolved over the years. Slowly but steadily, quite a few layers are being added to…Jul 28, 2022Jul 28, 2022
Gurbani SinghinThe Simple BlogHow User Personas Validate Brand DecisionsImagine a marketplace. Assume that there are two shops there. One of them has more buyers but is unable to sell well. The other has fewer…Jul 13, 2022Jul 13, 2022
Gurbani SinghinThe Simple BlogUnderstructure Of Good Brand Strategies: The Brand QuestionnaireMarketers are privy to how companies spend so many resources on branding. A good brand can only sustain itself over time if it has audience…Jul 4, 2022Jul 4, 2022
Gurbani SinghinThe Simple Blog5 Mins of Writing a Day Keeps the Imposter Syndrome AwayThe morning was bright and the birds seemed almost too excited. Kate was excited too, the extra chirps seemed like motivation, motivation…Jun 24, 2022Jun 24, 2022
Gurbani SinghinThe Simple BlogAn Insight Into George Orwell’s Rules Of WritingI remember the first time I came across the works of George Orwell. I started reading Animal Farm for an exam, but it hit my emotions more…Jun 7, 20221Jun 7, 20221
Gurbani SinghLogo Inspiration: 5 Great logo designs And What Makes Them WorkNo matter where you are, logos surround you. There are probably more logos than there are brands out there. While some work wonderfully…May 6, 2022May 6, 2022
Gurbani SinghWhy logo design is important to build your brand’s identityClose your eyes for a moment and try to visualize Nike. Before their products or their stores, didn’t the logo flash before your eyes?May 4, 2022May 4, 2022
Gurbani SinghBrand Archetypes And How To Use ThemThink about your favorite characters from your favorite stories. The righteous hero burdened with saving the world, the rebellious outlaw…Apr 22, 2022Apr 22, 2022
Gurbani SinghinThe Simple BlogCultivating the Right Brand Position and Defining Your Brand HeartAccording to Philip Kotler, the father of marketing, brand positioning is “the act of designing the company’s offering and image to occupy…Apr 8, 2022Apr 8, 2022
