Gustavo BramaoExploring Text and Speech To SQL using Generative AIIn this article, we will delve into a method for generating SQL queries based on user prompts, text, and speech inputs using OpenAI’s APISep 3, 2023Sep 3, 2023
Gustavo BramaoMarketing Mix Modeling — Simulator GUI code and Meta Hackathon WinnerRobyn is a great framework to deliver in-house marketing mix models in production. But one of the limitations we found is product adoption…Jan 1, 2023Jan 1, 2023
Gustavo BramaoReal-time analyticsBuilding near real-time dashboards for performance marketing,May 7, 2022May 7, 2022
Gustavo BramaoinTowards Data ScienceThe main concepts applied in Frequentist and Bayesian A/B testing.In this article, we will explain the fundamentals differences between frequentist and Bayesian while doing an A/B test and having some fun…Dec 16, 2020Dec 16, 2020
Gustavo BramaoBuilding a Media Mix Model and a forecasting tool via Prophet and LM in R with a cool GUI using…In this article, we will see the main steps and concepts involved in building a [1] trend forecasting model enhanced with a [2] marketing…Jan 3, 20201Jan 3, 20201
Gustavo BramaoOptimizing towards incrementality at Facebook’s most granular level via Conversion Lift APIFew months ago we spoked about Facebook conversion lift to understand Facebook’s & Instagram’s incremental impact at a campaign level.Nov 28, 20182Nov 28, 20182
Gustavo BramaoMMM vs GBHMMMWhy Geo levels Bayesian Mix models are to most advanced MMM for performance Marketing.Jun 8, 2018Jun 8, 2018
Gustavo BramaoTesting Doubleclick Search vs AdwordsDoubleclick search is supposed to be Google’s Ferrari for search - So before migrating all the campaigns to DS, i’ve decided to test the…Feb 28, 20183Feb 28, 20183
Gustavo BramaoFacebook’s Conversion LiftIf you are spending a significant amount on Facebook ads you might be interested by what follows.Oct 17, 2017Oct 17, 2017
Gustavo BramaoSEO Scripting for Quality Methods.Sometimes it’s usefull to run a scaper just to insure that the dev team didn’t screw up.Sep 21, 2017Sep 21, 2017