Happy Bride: How I Dumped the Wedding Industry
Sarah Schacht
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“Our wedding is going to be joyous, fun, and a reflection of us as a couple. I hope that other brides and grooms can break the ball and chain of the wedding industry and take ownership of their weddings, too.”

Before I got married I asked my wife to be who was she marrying. She looked at me, a bit confused, and blurted out, “why you of course,” as if I wasn’t sure. What a dumb question, you might say, but is it?

For many years I was a professional videographer who shot an awful lot of weddings. And the one constant was the anxiety level of the bride. She would be running around making sure everything was running smoothly; everyone was properly seated in the church and later at the reception; all the decorations were in place; all the formal events during the reception were properly executed and she and the groom had their formal dances. Needless to say, she was exhausted by the end of the evening and ready for the honeymoon.

All the joy and fun had to wait until I got the video to the bride so she and the groom could settle back and watch the day unfold without all that anxiety. So I ask again, “who are you marrying?”

My wedding was very simple — and very inexpensive, because we didn’t worry about all the trappings. Only friends and family in the area came and we only had a maid of honor and a best man. My wife had no expensive white gown and there was no attempt to match anything. We had a beautiful wedding and a delightful reception; and both of us enjoyed it immensely; unlike all the weddings I subsequently videotaped.

Frankly, for all the gorgeous wedding I shot, I didn’t envy any of them for the stress levels they produced in the bride.

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