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Here is my full-stack marketing tip. When they go to buy the garlic ask, “Is it to eat or for the vampyren?” When they say “to eat” say, “Don’t you want some left over for protection?” When they ask, “why would we need ‘protection’” then you really start to entertain them.

It begins like this:

“When we mentioned the AirBnB, the young farmer’s face reflexively twisted into a scowl of both fear and disgust. He turned his head and spit on the ground, mumbling something that sounded like “Deo Vindice”, and then said, “This is the AirBnB run by the gothic chanteuse known Vilma, no? The one with the tattoo of a deer fly on her neck…”

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