I was ahead of the hygge curve because of your article. Right after reading it, I was at a party where we were standing around a large, outdoor fire and I said “I just read this article about…” but I didn’t know how to pronounce “hygge”. This Scandanavian women almost jumped out of her skin with excitement when I spelled it. She patiently helped us all say the word, and then held forth for the next half hour explaining hygge to a group of people WHO HAD NEVER HEARD OR SEEN THE WORD BEFORE. Your article had set off a hygge bomb. Twenty people went away from that party as hygge hipster converts.
I bet if you say “hygge” to that woman at a party today she rolls her eyes and tries to change the subject, but you are right. The world could use plenty more hygge. Americans are thirsty for hygge. Do you know what “high hygge” is? Neither do I. You should make it up.
