Guy RoutledgeBoosting Competition Entries and Viral Growth with Rewards FuelCompetitions are a great way to engage your audience if you’re a consumer facing business — and particularly for food brands.Feb 28, 2018Feb 28, 2018
Guy RoutledgeHow to Use the Facebook Pixel for Retargeting and Personalised Social AdvertisingContent personalisation is a digital marketing trend set to continue in 2018. Content personalisation can be challenging and time consuming…Feb 21, 2018Feb 21, 2018
Guy RoutledgeGrow Your Food Brand by Building Partnerships the Right WayWhether you’re a startup just getting off the ground or a seasoned player in the food industry, building partnerships is a great way to…Feb 14, 2018Feb 14, 2018
Guy RoutledgeLessons Learned: Why “Measure Everything” May Not Be the Best Digital Marketing AdviceThere are lots of buzz words, phrases, acronyms and jargon in the digital marketing world. One common expression is “measure everything”…Jan 17, 2018Jan 17, 2018
Guy RoutledgeWe’ve been thinking about “hockey stick growth” all wrongHockey stick growth is a term often used to describe the explosive growth of a startup. If metrics like active users, downloads or revenue…Dec 21, 2015Dec 21, 2015
Guy RoutledgeLowering the barrier to customer feedbackMany business blog posts, books and podcasts will encourage you to get feedback, listen to your customers and do more of what works. It’s…Nov 23, 2015Nov 23, 2015
Guy RoutledgeThe power of setting short term goals“Get shit done” has become a bit of a mantra in our office as we continue to build (and learn how to build) our new foodtech and food…Nov 13, 2015Nov 13, 2015
Guy RoutledgeHow much does it cost to start a business?Ideas are cheap but taking action can be daunting and expensive.Nov 6, 2015Nov 6, 2015
Guy RoutledgeThe CSS and other tech behind The Food RushI’m building a new online magazine to showcase food innovation, food startups, food entrepreneurs and food events. Yesterday I wrote about…Oct 6, 20152Oct 6, 20152
Guy RoutledgeStarting my second startup of the yearAbout this time last year, I embarked on a business venture with a small team that I’d met whilst teaching a web development course at…Oct 5, 20152Oct 5, 20152