The Secret of Marketing to Millennials

They’re not as mysterious as many believe.

Millennials are now the largest generation, 75 million strong, and people seem miffed by them.

They’re curious as to what makes them tick. Or tick differently than other generations.

Are millennials more self-obsessed, apathetic, rambunctious, immature, egocentric, politically inactive, ambitious, unrealistic, liberal, socially inept, adventurous, spoiled, disrespectful, techno savvy, delusional, naive, angry, intelligent, narcissistic, conservative, creative, depressed, industrious, sexually active, relationship adverse, and so on and so on and so on?

Maybe. Maybe not.


Millennials are human beings, and like all humans, they seek attention and acceptance. They want to be recognized. And heard. And understood. And appreciated.

They fear loneliness, they seek connection, they crave love.

They can never get enough love — who can?

In other words, millennials are like the humans who made them, and the ones that made them, and those who made them, and so on and so on and so on.

So, what’s the trick for successfully marketing to millennials? Shhh — here it is: respecting them and their time, and giving them something of value in return for it.

Remember when you were millennial-age? Isn’t that what you wanted?

(Isn’t it what you still want?)

It’s not a mystery. They are not an alien life force. Understand and empathize with millennials. Realize and appreciate that they have more distractions than ever, and more ways of being distracted.

They’re doing their job. You do yours.

Respect your audience and reward them.

For more skinny on this and that, check out Empathetic Adman

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