User Focus
The Principles of UX Choreography
Rebecca Ussai Henderson
3.1K44

One of the challenges in motion applied to UI design is when it is appropriate to bring focus, when not. In the Yahoo weather example below, the wind turbines animation may actually distract users from their goals (e.g. Checking temperatures forecasts). I believe animation is one of the strongest weapons in our arsenal and it should be used with a clear intent.

Show your support

Clapping shows how much you appreciated Giorgio Venturi’s story.