Guangyao WuNike: Play for the WorldAn example of a brand that uses interactive content in its marketing is Nike. For instance, during the Covid-19 pandemic, Nike launched a…Dec 3, 2021Dec 3, 2021
Guangyao WuWhat you should know about developing a digital marketing campaign in the face ofNov 26, 2021Nov 26, 2021
Guangyao WuPhasing out third-party tracking cookies? How could users and marketers cope with thisGoogle is planning to ban third-party tracking cookies in 2023. Apple’s iOS 15 update allows users to block their IP address, essentially…Nov 4, 2021Nov 4, 2021
Guangyao WuSocial media, a negative disrupter?Facebook has been a particularly successful social media, used by a tremendous number of people across the globe. However, it has been…Oct 28, 2021Oct 28, 2021
Guangyao WuHow L’Erbolario adapts to the COVID-19 pandemic?The COVID-19 pandemic is an important event that greatly affects numerous people and businesses across the world. By threatening people’s…Oct 22, 2021Oct 22, 2021
Guangyao WuInstagram Struggles To Retain Young UsersA news article titled “Instagram Struggles with Fears of Losing Its ‘Pipeline’: Young Users” in The New York Times caught my eye. This…Oct 17, 2021Oct 17, 2021
Guangyao WuL’ErbolarioThe company I choose is L’Erbolario, a company dedicated to herbal, natural, and one hundred per cent Italian-made skincare products…Oct 10, 2021Oct 10, 2021
Guangyao WuMy ArchetypeThe results of the Fascinate Test surprised me a lot. My archetype is the wise owl. The three adjectives used to describe this archetype…Sep 30, 2021Sep 30, 2021
