Browser-based AR takes the fuss and friction out of shopping in 3D

Image for post
Image for post
Image courtesy Daniel Beauchamp.

Thus far Augmented Reality (AR) adoption within the retail industry has been somewhat slow, apart from a handful of examples like IKEA Place. According to a Gartner survey, 46% of retailers plan to deploy either AR or VR solutions by 2020. Yet a report released by WBR Insights finds that 52% of retailers admit they’re not prepared to support the next wave of technologies like AI, Chatbots and AR — the main reasons being budget (64%), lack of internal resources (55%) and lack of executive buy-in (42%).

These numbers paint a picture of widespread intent — nearly half of retailers by 2020 — combined with a broad awareness of the obstacles to implementing these new technologies. Having personally pitched and worked on AR projects with retailers for the past two years, I can confirm that the above concerns are all real challenges that need to be overcome. …


Gwan Yip

CEO and Co-Founder at Code & Craft

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store