Proving the monetary value of A/B testing
How to go from “4% conversion uplift” to “€636K — €854K extra profit this year”. Example calculation sheet included!
Jul 28, 2017 · 1 min read
Also see my previous article: The CRO Process.
Article moved to http://www.gui.do/post/proving-the-monetary-value-of-a-b-testing
