Guido X JansenData Driven Decisions meets PsychologyOn October 24th, I gave a session at Nomad Mage about the above topic. Here’s my notes!Oct 24, 2017Oct 24, 2017
Guido X JansenPossible experiment outcomesQuestion: what are the different possible outcomes of A/B test experiments and what do you do depending on each of those scenarios?Sep 20, 2017Sep 20, 2017
Guido X JansenQuestions on ExperimentationHow would you design the experiment itself? What would you define as a good testing process / culture? What are the key metrics you’d pay…Sep 20, 2017Sep 20, 2017
Guido X JansenLearnings from ShenzhenLast week I traveled to Shenzhen China to attend and speak at the first ever Meet Magento event in the country. Here I share some (random)…Sep 3, 2017Sep 3, 2017
Guido X JansenProving the monetary value of A/B testingHow to go from “4% conversion uplift” to “€636K — €854K extra profit this year”. Example calculation sheet included!Jul 28, 20171Jul 28, 20171
Guido X JansenThe CRO ProcessEvery year, the (Dutch) Shopping Tomorrow initiative brings together a large group subject matter experts (450 this year) to tackle…Feb 4, 2017Feb 4, 2017
Guido X JansenRe-organizing Magento User Groups in The NetherlandsPost moved to http://www.gui.do/post/re-organizing-magento-user-groups-in-the-netherlandsJan 25, 2017Jan 25, 2017
Guido X JansenA/B testing during peaksChanges will continue, but only A/B testing will allow you to learn from it.Dec 20, 20162Dec 20, 20162
Guido X JansenYes, even checklist symbols impact your buying behavior.Post moved to www.gui.do/post/yes-even-checklist-symbols-impact-your-buying-behaviorJul 6, 2016Jul 6, 2016