Freelance designer, part-time ninja. Previously at Zomato, PMO India, Billions in Change

Sep 4, 2017

Designing HackIndia

A hackathon for students, organised by students

HackIndia was India’s first large scale hackathon for students, organised by students. It brought together India’s makers, designers, hackers and creators for a weekend of building cool things.

Check out the website at www.hackindia.io

Branding

As India’s first student organised hackathon, the focus for the branding was the saffron and green from the Indian flag. The HackIndia wordmark also featured a flag over the i, which formed the centerpiece of the branding.

Social media campaigns

HackIndia took place at a time when hackathons were only just starting to catch on in India, and there were still a lot of negative connotations associated with “hacking”. As a result, the branding was designed to look as friendly as possible, and a lot of effort was put into making people aware of the concept of hackathons.

People had largely negative ideas associated with the term ‘hacking’.

Kids were signing up, so we kept things PG-13.

All of the social media posts were designed around the same template so they looked like a cohesive part of the design.

My personal favorite : a graphic for an announcement about the nap area at the hackathon.

The Event

At HackIndia 2015, we brought together some of the nation’s best artists, designers, creators, inventors and leaders of tomorrow. It was a pretty successful event (some organisational mishaps aside) and everyone took away a lot from the event.

HackIndia 2015: A recap.

Hi, my name is Gyan and I solve problems with design and technology. If you’d like to get in touch, send me an email at hello@gyanl.com or tweet to me @gyanl.