Boost Profitability: Consult a Gym Management Company
Buying a gym is a big investment for an entrepreneur, and it’s fraught with potential pitfalls. Even if you’ve purchased an established gym, your first year of ownership and successful operation is crucial. You are probably focused on goals such as reaching the break-even point and building a friendly and loyal staff. There are many unknowns that can arise before you reach these goals. Because you have a huge learning curve, it makes sense to contract with a gym management company.
What We Do
We’re here to help gym owners quickly evaluate their gym’s business practices. This type of strategic analysis is urgent if your current employees are not getting the job done right. Take a deep breath and realize that it’s okay to admit when you need help. While you took a big step in starting a gym or taking over from the previous owners, there are many things that you couldn’t possibly know. For example, you might not be able to define the value that prompts customers to choose your gym over the one right down the road. It’s usually in the combination of services and the gym culture that people find for a price they like.
Build a Connection
New members may initially come to your gym after being referred by their co-workers, friends, or relatives. They stay because they feel a connection to the gym itself. They want to exercise while being surrounded by like-minded people. They want to belong to the gym culture.
As the owner, you can boost profitability by trusting our management experts to quickly analyze the strengths and weaknesses of your organization. We have whipped many gyms into shape. We can trim the fat and quickly bring employees into line with customer expectations. For details on hiring a gym management company, please contact us today.
Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting and turnaround firm specializing in the fitness and health club industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars and workshops across the country on the practical skills required to successfully build teamwork and market fitness programs and products. Visit his Web site at: www.fmconsulting.net or www.jimthomsondemand.com