Can a Gym Consultant Help Me Run My Fitness Business?

There comes a point, no matter which industry, when a business owner finds that they need help. It is in these moments that they start to think about hiring a consultant. Whether you are a gym startup or an established fitness business, hiring a consultant is very often the most economical way of capitalizing on very specialized knowledge and experience. That said, it is important for a gym owner to understand the role of a consultant, and learn when is the best time to make use of one.

As the owner of a gym, you are used to everything ultimately falling on your shoulders, and likely never thought of using a consultant in the past. However, a gym consultant can ultimately save you a lot of time, money, and heartache. Simply put, a gym consultant is an expert who can help you solve your internal problems. Moreover, they bring with them abilities, education, and expertise that can help improve your situation. This can include assisting you with your marketing, improving your overall business, or even expanding.

There are many reasons that a fitness business will seek out a gym consultant. That said, it ultimately comes down to either filling gaps in one’s own knowledge or to bring an impartial and unbiased perspective. Very often, a decline in gym memberships or merchandise sales is a symptom of a greater problem, which needs to be rooted out. But, sometimes, you may have a vision or goal for your gym that is simply not within your skill set. In other instances, things may have moved so quickly that you know you could be doing things better, and a consultant can help you optimize. In many respects, a gym consultant is a personal trainer for your business. Does that make sense to you?

Do you have questions? What haven’t we covered yet that is important to you? If you would like to talk about if a gym consultant can help you run your fitness business, or a related topic, or contact us.

Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround and brokerage firm specializing in the fitness and health club industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully to overcome obscurity, improve sales, build teamwork and market fitness programs and products. Visit his Web site or