Find the Right Fit: 3 Signs of Stellar Gym Management Companies
You’re opening a fitness center or health club. You located the site. You even bought the facility. Now what? The right fitness center management company can take you to the next level. There are many gym management companies; Yours should have a demonstrated track record in the following areas:
- Sales, Promotion and Incentives — A great gym management company will have years of experience working in every aspect of advertising, communicating through all media channels. In addition, it will have established relationships within the community, and know how to bring employees of local schools and businesses into your facility through incentives such as discounts and other promotional events.
- Access to Equipment and Supplies — From cardio theaters to customized vending machines, a premier gym management company will have its finger on the pulse of the latest fitness center equipment and supplies, as well as the industry’s most current market research. Examine the company’s website, check out its media kit, and, if possible, talk with management personally to determine whether it has access to the products that fit your personal brand.
- Coaching and Training Excellence — Your gym management company should have an outstanding achievement record in coaching, training, and motivational speaking. Examine the company’s list of staff training courses, and ask if it offers customized topics. A knowledgeable company will provide insight on motivating your customer service and sales teams, enhancing instruction, and improving employee productivity.
At Fitness Management and Consulting, we tailor our services to build your brand. For more information about starting a fitness center, management and consulting services, gym broker services, or anything else, feel free to contact us.
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Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting and turnaround firm specializing in the fitness and health club industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars and workshops across the country on the practical skills required to successfully build teamwork and market fitness programs and products. Visit his Web site at: www.fmconsulting.net or www.jimthomasondemand.com.