Cuoco BlackBOUTIQUE DESIGN IS A FLAWED GYM BRANDING STRATEGYPreemptive Post Commentary: The boutique design trend is beautiful and stylish and relevant no doubt.[1] It’s origin-aesthetic, hijacked…Jan 29, 2018Jan 29, 2018
Cuoco Black2018 GYM DESIGN TRENDS TO AVOID“How do we as an industry influence consumer behavior? How do we build greater trust, foster curiosity and interest in fitness, wellness…Dec 11, 2017Dec 11, 2017
Cuoco BlackGYMS SHOULD LOOSE THEIR TV’SGym Design Advice Here > Loose the TV’s. An antiquated obsolete gym requisite popular with the muscle gyms of days gone by. I would present…Nov 30, 2017Nov 30, 2017
Cuoco Black2018 GYM DESIGN TRENDS BY CUOCO BLACK“It’s rumored these ideas are ahead of the curve, regardless, feel free to jump on at anytime” Cuoco BlackNov 24, 2017Nov 24, 2017
Cuoco BlackGYM DESIGN ADVICE HEREAbstract Conceptualization - I presented the attached image to a new gym development group moving them into an abstract mind-think for…Nov 18, 2017Nov 18, 2017
Cuoco BlackHOW I GOT THE COVER OF IHRSA’S 2018 F.I.T. COMMERCIAL FITNESS GUIDE“It’s been a long journey from novice gym designer to cover model gym designer punctuated with frustrations and illuminated with wins…Nov 17, 2017Nov 17, 2017
Cuoco BlackGYM OWNERS MARKET FITNESS AND RESULTS NOT GYM CONCEPTSGym Development Advice Here; Loose your Gym TV’s > Picture this. A gym environment replete with a row of TV’s over their treadmills, home…Nov 8, 2017Nov 8, 2017
Cuoco BlackGym Development Advice — Marketing Expense? or Marketing Strategy?What’s your mindset? Gym aesthetics have moved from a secondary line item “marketing expense” to a first line “marketing strategy” in 2017…Nov 2, 2017Nov 2, 2017
Cuoco BlackFITNESS CONSUMERS ARE NOW DESIGN SAVVY GYM ACOLYTES29 October 2017 In the past I’ve been called into meetings with developers after the marketing and competitive analysis of their…Oct 29, 2017Oct 29, 2017
Cuoco BlackNEW GYM FRANCHISE MODEL COMING“Simply, you’re either marginally differentiated from your competition or augmented exponentially” Cuoco BlackOct 27, 2017Oct 27, 2017