Would you like to get the maximum opportunities modern digital platforms offer you to promote yourself online? In this case, you will have to master all their functionality. Only in this way will you be able to choose the ideal strategy that will bring you fame and success.
In particular, social networks, like any digital products aimed at expanding their target audiences and maintaining competitiveness, constantly evolve and enrich with new, exciting features. You can apply this fact to Instagram as well. Indeed, this online platform has now turned into a full-fledged tool for business from a project for sharing memorable life moments in photo format. Instagram Live is one of these business features that allows users to establish close contact with their audience. Let’s talk about its peculiarities and specifics of use below. We will also tell you how to expand its capabilities further to benefit your business using third-party applications.
What Is Instagram Live?
If you use Instagram regularly, you are familiar with this feature. However, we suggest repeating its definition for those it is new.
In particular, Instagram Live was launched in 2016 as a proprietary feature of Instagram through which users can watch and stream live videos. It is available to all registered users of the platform.
Instagram Live significantly increases followers’ engagement in your content, allowing you to cover topics that would be difficult to do in other formats supported by the platform, namely in posts or Stories. For example, with its help, you can share your emotions and impressions in real-time, which is unattainable to the same extent as in the case of a photo. That’s why Instagram Live broadcasting may become an integral part of your marketing strategy and be used for your promotion in the digital plane.
Instagram Live Features
To see what Instagram Live looks like in reality, you need to go to the feed of your Instagram profile and pay attention to its upper part — where Stories are usually located — here, you will see the circles with the Live flag. Likely, no one you follow is currently streaming live, so they may not be available.
Since these circles are placed before Stories, your audience will likely see your content. So, you can use this feature to increase the activity in your profile.
In terms of features, you can add up to three other Instagram users to your live stream. In the same way, you can become a guest of a broadcast that another user launched. The only condition for this is that you must be subscribed to each other.
Read how to start your Instagram Live from a smartphone or desktop in Gyre’s Blog.
