Sean StognerinMagentaHere’s a Radical Idea: User-Centered Marketing, Built on Mutual RespectWe’re still living inside the idea that big data is the future of marketing. As McKinsey’s consultants once wrote, “Big Data is the biggest…5 min read·May 7, 2018--1--1
Sean StognerinComms PlanningPlease Steal This AdHow freebooting became a vital piece of “going viral”3 min read·Mar 7, 2017----
Sean StognerinComms PlanningYouTube Changes: Are We Killing the Golden Goose?Hyper-targeting, 1 Billion+ users, engaged audiences, & record low CPMs!6 min read·Dec 8, 2016----
Sean StognerinComms PlanningThe Future of Advertising is Game DesignLet’s assume for a moment that the VR revolution is real. That in the not so distant future we’ll come home, strap on our VR headsets, and…3 min read·Oct 10, 2016----
Sean StognerinComms PlanningUsing Comms Frameworks to Sell (or Kill) WorkMuch like a cat in a box, or a bowl, or a to-go Chinese food container, great ideas are great because they serve a purpose. And while that…3 min read·Aug 15, 2016----
Sean StognerinComms PlanningWhat Brands Can Learn From Movie TrailersIf you work in media today, you are fully aware of the dilemma that social video and short attention spans create. How can you communicate…2 min read·May 19, 2016----
Sean StognerinComms PlanningWorking With InfluencersThe three key elements to successfully collaborating with Influencers2 min read·Apr 21, 2016----
Sean StognerWhy You Should Rent or Buy The InterviewAnd it has nothing to do with patriotism…1 min read·Dec 25, 2014----
Sean StognerWhy I’m Not a PerfectionistBecause I believe that getting work out the door is hard enough2 min read·May 7, 2014----
