Sean StognerinMagentaHere’s a Radical Idea: User-Centered Marketing, Built on Mutual RespectWe’re still living inside the idea that big data is the future of marketing. As McKinsey’s consultants once wrote, “Big Data is the biggest…May 7, 20181May 7, 20181
Sean StognerinComms PlanningPlease Steal This AdHow freebooting became a vital piece of “going viral”Mar 7, 2017Mar 7, 2017
Sean StognerinComms PlanningYouTube Changes: Are We Killing the Golden Goose?Hyper-targeting, 1 Billion+ users, engaged audiences, & record low CPMs!Dec 8, 2016Dec 8, 2016
Sean StognerinComms PlanningThe Future of Advertising is Game DesignLet’s assume for a moment that the VR revolution is real. That in the not so distant future we’ll come home, strap on our VR headsets, and…Oct 10, 2016Oct 10, 2016
Sean StognerinComms PlanningUsing Comms Frameworks to Sell (or Kill) WorkMuch like a cat in a box, or a bowl, or a to-go Chinese food container, great ideas are great because they serve a purpose. And while that…Aug 15, 2016Aug 15, 2016
Sean StognerinComms PlanningWhat Brands Can Learn From Movie TrailersIf you work in media today, you are fully aware of the dilemma that social video and short attention spans create. How can you communicate…May 19, 2016May 19, 2016
Sean StognerinComms PlanningWorking With InfluencersThe three key elements to successfully collaborating with InfluencersApr 21, 2016Apr 21, 2016
Sean StognerWhy You Should Rent or Buy The InterviewAnd it has nothing to do with patriotism…Dec 25, 2014Dec 25, 2014
Sean StognerWhy I’m Not a PerfectionistBecause I believe that getting work out the door is hard enoughMay 7, 2014May 7, 2014